The Zoé is a new electric car from Renault. According to a company spokesperson, its name “evokes values of femininity, of youth, a playful spirit and vivacity” and is a reference to the word zero, as in zero emissions.
But French parents with daughters named Zoé aren’t too pleased with the name. “It is a scandal that they are able to use common first names for products,” says one. “It is completely wrong that Renault should take the name of a woman — of my daughter — for a car, a marketing product,” says another. Some have started online petitions, demanding a name-change for the vehicle. Others have sent complaints directly to Renault.
Do you think the parents are overreacting, or do you think their complaints are justified?