Many job-seeking Asians in New Zealand have had to adopt European-sounding names in order to find employment.
One Chinese immigrant changed her name to Brenda Jones after failing to land a single job interview with her original name. Another immigrant, who changed his name from Lai Ming Wang to Terence King, said his name change was key to finding work:
I got that job interview only after submitting my CV with my new surname, and getting that interview meant I could prove that I am well versed in English and have the ability to do the job.
According a 2005 survey by the University of Auckland School of Business, there is significant anti-Asian discrimination among employers in New Zealand.