While I was checking out my traffic stats the other day, I noticed that my Zoella page has been getting a weirdly high number of visitors lately. Which is odd, because Zoella isn’t exactly an in-demand baby name.
In the U.S., usage of Zoella peaked in the last decades of the 1800s and first decades of the 1900s. The name has only appeared on the SSA’s baby name list a total of three times:
- 2011: 5 baby girls named Zoella
- 1921: 5 baby girls named Zoella
- 1920: 5 baby girls named Zoella
Why are people searching for a name that hasn’t been in style for nearly a century? Any why might Zoella have popped back onto the list recently?
Beyond the fact that Zoella looks like a combination of the trendy names Zoe and Ella, my best guess is popular UK beauty and fashion blogger/vlogger Zoella, a.k.a. Zoe Sugg. Zoella won the Cosmo Blog Award for “Best established beauty blog” in 2011 and, just a few weeks ago, won “Best British Vlogger” at BBC Radio 1’s Teen Awards.
If Zoella’s visibility has indeed inspired parents to start naming their baby girls Zoella, this could be the very first case of a blogger/vlogger affecting the baby name charts.
Do you like the name Zoella? Do you think it’ll become more popular over the next few years?
P.S. I’ve checked the full England & Wales popularity lists going back to 2007. So far, no Zoella.