The baby name Shasta began appearing regularly on the SSA’s baby name list in the 1950s.
- 1956: 9 baby girls named Shasta
- 1955: 10 baby girls named Shasta
- 1954: 14 baby girls named Shasta
- 1953: 10 baby girls named Shasta
- 1952: 6 baby girls named Shasta
- 1951: 9 baby girls named Shasta
- 1950: 5 baby girls named Shasta
- 1949: unlisted
- 1948: 8 baby girls named Shasta
- 1947: unlisted
- 1946: unlisted
Because Procter & Gamble (makers of Drene) introduced Shasta Cream Shampoo to the market in 1948 and promoted it heavily throughout the 1950s.
Shasta print ads claimed Shasta “spark[ed] your hair with brighter, richer color.” Shasta television commercials promised Shasta was the “softest of the cream shampoos.” (Competing products included Lustre-Creme Shampoo and Rayve Cream Shampoo.)
But sales must have been unimpressive, as P&G stopped selling Shasta Shampoo at end of the ’50s.
The baby name remained in use, though. It even became moderately trendy in the late ’70s. In 2013, 12 baby girls in the U.S. were named Shasta.
(Another product named “Shasta,” Shasta Soda, also existed during the 1950s. But I think it’s far more likely that the pretty women in the Shasta Shampoo ads were a bigger influence on ’50s parents than a random line of soft drinks.)