“I Beg Your Chardon!” (Another Designer Jeans Baby Name)

From a Chardon commercial, c. 1981

We’ve talked about Jordache, Murjani, even Wrangler…ready for yet another baby name inspired by designer jeans?

This one is Chardón, pronounced shar-DON, as if it were French. (The closest legit French word I could find, chardon, means “thistle.”)

“I beg your Chardón!” was the catchphrase used in the semi-suggestive commercials* that must have started airing circa 1981, as that’s when the baby name Chardon debuted on the SSA’s list:

  • 1984: unlisted
  • 1983: 5 baby girls named Chardon
  • 1982: unlisted
  • 1981: 15 baby girls named Chardon [debut]
  • 1980: unlisted

But the brand didn’t last long, and neither did the name, which made the list just once more before dropping off for good.

*Here’s one of those commercials:

What do you think of the baby name Chardon?

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