Will Japan’s Next “Era Name” Influence Baby Names?

heisei, 1989, japan, era name
“Heisei” announced, 1989
© Kyodo
Japan has been using a system of “era names” continuously since the 8th century. Each era name “is said to represent an ideal of an era and in principle consists of two auspicious kanji, including hei (peace), ei (eternal), ten (heaven) and an (safety).”

In modern times, each era name has corresponded to the rule of a single emperor. Here are the four most recent era names and their meanings:

  • Meiji (1868-1912) – “enlightened rule”
  • Taishō (1912-1926) – “great righteousness”
  • Shōwa (1926-1989) – “radiant peace”
  • Heisei (1989-) – “peace everywhere”

The current emperor, 83-year-old Akihito, hinted last summer that he wanted to step down from the throne. (He would be succeeded by his son, Prince Naruhito.)

If he does, Japan will transition to a new era name. And this could have an impact on baby names.

Data released by Japan’s Meiji Yasuda Life Insurance Company (est. 1881) indicates that during the early Taisho era, the most popular names for baby boys (e.g., Shoichi, Shoji, Shozo) all started with Taishō’s shō character, which means “right” or “just.”

And during the early Shōwa era, there was strong usage of Shōwa’s (different) shō character, which means “bright” or “calm.”

These days Japanese parents are less tradition-bound and more influenced by “look and sound,” said a Meiji Yasuda Life spokesperson. But if Japan’s next era name includes an attractive kanji character, who knows — Japanese parents might just start using it and kick off a new baby name trend…

Sources: Imperial abdication talk poses question of Japan’s next era, What to call baby?, Businesses await Japan’s new era name as Emperor’s abdication looms

Update, 6/18/2017: On June 10, Japan passed a law allowing Emperor Akihito to abdicate (within the next three years specifically).


2 thoughts on “Will Japan’s Next “Era Name” Influence Baby Names?

  1. It’s also interesting to note that since in Japanese, characters can be pronounced in a variety of ways, sometimes Westerners might not realize that a baby name uses the same character as an era name. For instance, Masako, a top girl’s name in the 1910s, is written with the “sho” of “Taisho,” while Kazuko, which was very popular from the 1930s through 1960s, has the same character as the “wa” of “Showa.” But none of the current top 1000 boy’s or girl’s names utilize either of the characters of “Heisei”!

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