Have you heard of “Kevinism”? It’s Europe’s bias against people who have first names that are “culturally devalued” like Kevin, Chantal, Mandy and Justin — names that were popularized by American pop culture, typically.
In the case of Kevin, actors like Kevin Costner and Kevin Bacon — not to mention the very successful 1990 Christmas movie Home Alone, in which the lead character was a young Kevin — made the name very trendy overseas in the early 1990s. In fact, it hit #1 in several European countries, including France and Switzerland.
But after the trend cooled off, the backlash began. And it’s so bad now that, just a few years ago, a German schoolteacher told researchers that Kevin is “not a name, but a diagnosis.”
Which makes this recent observation by Andrew Gruttadaro of The Ringer all the more interesting: “Of the scripted shows on the four major [U.S.] networks that currently include a first name in the title–Kevin Can Wait, Young Sheldon, Kevin (Probably) Saves the World, Bob’s Burgers, Will & Grace, and Marlon–33 percent of them feature a Kevin.”
It’s a fascinating juxtaposition. Kevin has apparently hit some sort of nostalgic sweet-spot for American TV audiences, and, at the same time, it’s so disliked overseas that an entirely new word has been coined to describe the prejudice.
I wonder if those American shows are being seen in Europe and, if so, whether they’ll affect Kevinism. Will they exacerbate it? Eradicate it? Hm…
Where do you live, and how do you feel about the name Kevin?