“Everly” is hot…”Beverly” is not. It’s a one-letter difference between fashionable and fusty.
If you’re sensitive to style, you’ll prefer Everly. It fits with today’s trends far better than Beverly does.
But if you’re someone who isn’t concerned about style, or prefers to go against style, then you may not automatically go for Everly. In fact, you may be more attracted to Beverly because it’s the choice that most modern parents would avoid.
If you’ve ever thought about intentionally giving your baby a dated name (like Debbie, Grover, Marcia, or Vernon) for the sake of uniqueness within his/her peer group — if you have no problem sacrificing style for distinctiveness — then this list is for you.
Years ago, the concept of “contrarian” baby names came up in the comments of a post about Lois. Ever since then, creating a collection of uncool/contrarian baby names has been on my to-do list.
Finally, last month, I experimented with various formulas for pulling unstylish baby names out of the SSA dataset. Keeping the great-grandparent rule in mind, I aimed for names that would have been fashionable among the grandparents of today’s babies. The names below are the best results I got.
A few weeks ago, I got an email from a reader looking for lists of old-fashioned double names. She was aiming for names like Thelma Dean, Eula Mae, and Gaynell — names that would have sounded trendy in the early 1900s. She also mentioned that she’d started a list of her own.
So I began scouring the interwebs. I tracked down lists of old-fashioned names, and lists of double names…but I couldn’t find a decent list of double names that were also old-fashioned.
I loved the idea of such a list, though, so I suggested that we work together to create one. She generously sent me the pairings she’d collected so far, and I used several different records databases to find many more.
I restricted my search to names given to girls born in the U.S. from 1890 to 1930. I also stuck to double names that I found written as single names, because it’s very likely that these pairings were used together in real life (i.e., that they were true double names and not merely first-middle pairings).
Pairings that seemed too timeless, like Maria Mae and Julia Rose, were omitted. I also took out many of the pairings that feature now-trendy names — think Ella, Emma, and Lucy — because they just don’t sound old-fashioned anymore (though they would have a few decades ago).
The result isn’t exhaustive, but it’s a decent sampling of real-life, old-fashioned double names. I’ve organized them by second name, and I also added links to popularity graphs for names that were in the SSA data during the correct time period (early 1900s).
A few years ago, we held a fun 1980s name-song tournament. (Come on, Eileen, you must remember!) This year, let’s go back even further — let’s check out songs with names in the titles from the early rock and roll era (late ’50s and early ’60s).
I’ll explain more about the tournament at the bottom of the post. For now, I’ll just forewarn you that each link opens a video in a new page so that you don’t lose your place on this page, which is pretty long.
"Wake Up Little Susie" by The Everly Brothers (57%, 4 Votes)
"Sally, Go 'Round the Roses" by The Jaynetts (43%, 3 Votes)
Total Voters: 7
Which song is better? (30 of 32)
"Susie Q" by Dale Hawkins (71%, 5 Votes)
"Sherry" by The Four Seasons (29%, 2 Votes)
Total Voters: 7
Which song is better? (31 of 32)
"Runaround Sue" by Dion (67%, 4 Votes)
"Venus in Blue Jeans" by Jimmy Clanton (33%, 2 Votes)
Total Voters: 6
Which song is better? (32 of 32)
"Sheila" by Tommy Roe (67%, 4 Votes)
"Susie Darlin'" by Robin Luke (33%, 2 Votes)
Total Voters: 6
…And that’s it for now! Round 2 will start on Friday.
Here’s the full tournament schedule:
Round 1 (64 songs to 32): Vote March 12-15
Round 2 (32 to 16): Vote March 16-19
Sweet 16 (16 to 8): Vote March 20-22
Elite Eight (8 to 4): Vote March 23-25
Final Four (4 to 2): Vote March 26-27
Championship (2 to 1): Vote March 28-29
Winner (1): Announced on March 30
Polls close at 11:59 PM (Mountain Time) on the last day of each round.
And finally, in case you’re wondering how I chose the groups and the pairings: The groups are alphabetical (A to F, G to L, L to P, and R to W). To rank the songs within each group, I used that “total” number of Google search results as a proxy for popularity. Then I created match-ups in true March Madness style: first vs. last, second vs. second-to-last, and so forth.
In April of 1937, the film A Star Is Born was released. It starred Janet Gaynor and Fredric March as a married couple at opposite ends of their Hollywood careers: hers beginning, his ending.
The husband was named Norman Maine. The wife, on the other hand, had several identities. At first she was North Dakota farm girl Esther Victoria Blodgett. Then she morphed into movie star Vicki Lester for most of the film. Finally, in that memorable last line, she said: “Hello everybody. This is Mrs. Norman Maine.”
So how did she go from Esther Blodgett to “Vicki Lester”? Here’s the scene:
Press Agent: Do you know what her name is? Esther Victoria Blodgett.
Producer: Gee, we’ll have to do something about that right away.
Press Agent: …Esther Victoria Blodgett…
Producer: Well that Blodgett’s definitely out. See, uh…Esther Victoria, Victoria, Vicki…how about Vicki?
Producer’s Secretary: Oh I think that’s terribly cute.
Producer: Let’s see, Vicki…Vicki what?
Press Agent: Vicki Vicki, pronounced Vicki Vicki. [sarcasm]
Producer: Siesta, Besta, Sesta, Desta, Fester…
Press Agent: Oh that’s very pretty.
Producer: …Jester, Hester, Jester, Lester…Vicki Lester!
Secretary: Oh I like that!
Everyone in the office started chanting the newly minted name Vicki Lester…and with that the star was born.
On the name charts, the entire name-group — Vicki, Vickie, Vicky, Vickey, and so forth — rode a wave of trendiness that started in the ’30s, peaked around 1957, and was over by the ’80s. It’s hard to say how much of this trendiness (if any of it) was fueled by the movie, but one thing definitely attributable to the movie is the higher-than-expected usage of “Vicki” in the late ’30s:
1941: 542 baby girls named Vicki [ranked 274th]
1940: 405 baby girls named Vicki [ranked 316th]
1939: 334 baby girls named Vicki [ranked 355th]
1938: 367 baby girls named Vicki [ranked 332nd]
1937: 148 baby girls named Vicki [ranked 555th]
1936: 82 baby girls named Vicki [ranked 738th]
1935: 70 baby girls named Vicki [ranked 822nd]
Notice how the number adjusted downward in 1939 before the name was picked back up by the wave.
Perhaps even more interesting is the fact that several baby girls born in the late ’30s were named “Vicki Lester.” In 1940, for instance, the Seil family of Washington included parents Orval (26 years old) and Beryl (25) and daughters Arlene (4) and Vicki Lester (1).
History repeated itself in 1954 upon the release of the first A Star is Born remake, which starred Judy Garland as Esther/Vicki. The name Vicki was again nudged upward a few years ahead of schedule:
1958: 7,434 baby girls named Vicki [ranked 57th]
1957: 8,101 baby girls named Vicki [ranked 51st]
1956: 7,762 baby girls named Vicki [ranked 57th]
1955: 7,978 baby girls named Vicki [ranked 52nd]
1954: 8,220 baby girls named Vicki [ranked 50th]
1953: 6,822 baby girls named Vicki [ranked 61st]
1952: 6,774 baby girls named Vicki [ranked 61st]
And, again, records from the mid-1950s reveal a handful of baby girls named “Vicki Lester.”
In the second remake — the 1976 Barbra Streisand version — the character was called Esther throughout the film. Even if there hadn’t been a name change, though, the popularity of Vicki was plummeting by the ’70s and I doubt the film could have done much to boost its image/usage.
Currently the name Vicki is only given to about a dozen baby girls in the U.S. per year. But another version of A Star is Born is in the works — a Lady Gaga version slated for 2018. If this third remake materializes, and if it features the name Vicki, do you think it will influence the baby name charts?
(While we wait for 2018, check out the original version of A Star is Born (1937), which is in the public domain.)