The gritty TV police drama Toma, which starred actor Tony Musante as New Jersey police detective David Toma, started airing in 1973.
The year the show premiered, the baby name Toma, which had only ever appeared in the data as a girl name, started seeing usage as a boy name. It even cracked the boys’ top 1,000 briefly.
1975: 6 baby girls / 26 baby boys named Toma
1974: 21 baby girls / 84 baby boys [rank: 884th] named Toma
1973: 21 baby girls / 43 baby boys [debut] named Toma
1972: 9 baby girls / x baby boys named Toma
1971: 5 baby girls / x baby boys named Toma
But usage petered out after Toma was canceled in 1974.
In 1975, a retooled version of Toma called Baretta came out. The new show, which starred Robert Blake as New York City police detective Tony Baretta, was less violent and included more comic relief than the original. (Baretta had a pet cockatoo named Fred, and one of his informants was a man called Rooster.)
In response, the name Baretta debuted in the baby name data, and it remained there for the same number of years the Emmy-winning series was on the air (1975-1978).
1978: 8 baby boys named Baretta
1977: 13 baby boys named Baretta
1976: 6 baby girls / 13 baby boys named Baretta
1975: 14 baby girls [debut] / 18 baby boys [debut] named Baretta
Notice how the name debuted on both sides of the list. Other dual-debut names from the 1970s include Chaffee, Chudney, Khaalis, Shilo, Sundown, and Tavares.
Bottled water became increasingly trendy in the U.S. during the final decades of the 20th century. It wasn’t until the mid-to-late ’90s, though, that major players in the beverage industry finally hopped on the bandwagon: Pepsi launched Aquafina in 1994, and Coca-Cola followed with Dasani in 1999.
While I’ve never* seen “Aquafina” used as a human name, Dasani popped up in the U.S. baby name data right on cue in 1999. In fact, in was a rare dual-gender** debut that year:
People are having a lot of fun guessing the origin of the name DASANI. One Coca-Cola executive jokingly said it sounded like a “Roman god of water.” Actually, the name DASANI is an original creation. Consumer testing showed that the name is relaxing and suggests pureness and replenishment.
Similarly, an article from early 1999 explained that “the name Dasani isn’t derived from any existing word, English or foreign, but is meant to evoke the idea of freshness and purity.”
What are your thoughts on the baby name Dasani?
*I’ve seen Aquafina used as a stage name, though: Awkwafina (born Nora Lum).