Where did the baby name Tawn come from in 1948?

The baby name Tawn debuted as a girl name in the U.S. baby name data in 1948:

• 1950: unlisted
• 1949: 6 baby girls named Tawn
• 1948: 12 baby girls named Tawn
• 1947: unlisted
• 1946: unlisted

The name Dawn no doubt paved the way for Tawn, but I think this relatively high debut in 1948 can be attributed to something even more specific: an ad campaign for a new line of men’s grooming products sold under the brand name Tawn.

The line included shampoo, hair dressing, cologne deodorant, talc, brushless shave, and after-shave lotion. Each item could be purchased individually or as part of either a gift-set or a men’s travel kit.

Tawn Lotion had existed as a standalone product since at least the early 1940s. McKesson-Robbins, Inc., bought the product in 1942, developed a line of Tawn products around it, then introduced the line in 1947 via ads in several national magazines (Life, Look, Collier’s and The Saturday Evening Post).

…I usually don’t include two images of the same thing in a post, but the tagline “For men who get around!” was too good to skip. :)

So what are your thoughts on the baby name Tawn? Would you use it?

Source: “Tawn Comes of Age.” Glass Packer Mar. 1947: 193.