How did Jess Willard influence baby names in the 1910s?

Heavyweight boxer Jess Willard (1881-1968)
Jess Willard

In late 1908, Jack Johnson became the first African-American world heavyweight boxing champion.

During Johnson’s reign, promoters actively searched for a “great white hope” — a white contender to defeat him.

Several white boxers (including former title holder James Jeffries) challenged Johnson, but were unsuccessful.

The one who finally triumphed? Jess Willard.

In April of 1915, Willard — a six-and-a-half-foot-tall Kansas-born wheat farmer — fought Johnson in Havana, Cuba. Upon knocking Johnson out in the 26th round, Willard became the new heavyweight champion.

Boxing match between Jack Johnson and Jess Willard in Cuba (Apr. 1915)
Jack Johnson vs. Jess Willard

The same year, the baby names Jess and Willard both reached peak usage (and Willard its highest-ever ranking) among U.S. babies:

Boys named JessBoys named Willard
1917352 (rank: 273rd)2,188 (rank: 80th)
1916485 (rank: 220th)2,413 (rank: 69th)
1915577† (rank: 193rd)2,889† (rank: 58th)
1914258 (rank: 271st)1,302 (rank: 92nd)
1913180 (rank: 296th)926 (rank: 99th)
†Peak usage

(The rise of both names during first half of the 1910s was also likely fueled by Jess Willard, who’d been boxing professionally since early 1911.)

“Jess” and “Willard” were particularly popular in a handful of U.S states:

Rank of Jess in 1915Rank of Willard in 1915
West Virginia64th (35 boys)19th (117 boys)
Oklahoma71st (56 boys)33rd (100 boys)
Kentucky89th (37 boys)36th (113 boys)
Virginia200th (13 boys)39th (90 boys)
Kansas120th (20 boys)40th (82 boys)
Tennessee78th (41 boys)41st (89 boys)
Missouri108th (40 boys)42nd (134 boys)

According to records, hundreds of the baby boys named Jess in 1915 were also given the middle name Willard. Some examples…

Many other babies were also given the first-middle combo “Jess Willard” during the ensuing years of Willard’s reign, which ended in July of 1919 (when Willard was knocked out by Jack Dempsey).

What are your thoughts on the boy names Jess and Willard? (Which one do you prefer?)

P.S. The second African-American to win the title of world heavyweight boxing champion was Joe Louis, in 1937.

Sources:

Image: Adapted from Jess Willard 1915 (LOC) and Knockout – Willard-Johnson fight, Havana (LOC)

3 thoughts on “How did Jess Willard influence baby names in the 1910s?

  1. I love Jess/Jesse for boys and Jess/Jessie for girls. Not crazy about Jessica, though. Probably just overexposure in the 1990s.

    I didn’t realize that’s what “great white hope” meant. That makes me cringe. No matter, I hate boxing anyway.

  2. In the movie “Footloose”, the lead character’s best friend was named Willard. He could fictionally be named for a family relative who had been part of that first popular name wave.

  3. @Sharky – It’s sad that a phrase like that even came into being.

    @Brenda Miller – I like that you made that connection!

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