Omaha’s WOW radio station went on the air on April 2, 1923. The day it turned 18, the station threw a party and invited six teenage girls who were born in Omaha on the very same day.
The young lassies shown toasting WOW with a glass of punch and a piece of birthday cake are, left to right: Blanche Zaloudek, Roslyn Levy, Jacqueline Giles, Helen Rummelhart, Elaine Kinzli, and De Lorse McCarty.
My guess is that “De Lorse” is a variant of Delores, which was trendy in the 1920s.
The cool call letters “WOW” were a reference to Omaha’s Woodmen of the World Life Insurance Society, which owned the radio station.
Source: “”Sextuplets” Guests at Radio WOW Birthday Part.” Radio News Tower [Omaha, Nebraska] 1 May 1941: 1.