The baby name Treasure debuted on the charts in 1935:
- 1938: 7 baby girls named Treasure
- 1937: 6 baby girls named Treasure
- 1936: 18 baby girls named Treasure
- 1935: 16 baby girls named Treasure [debut]
- 1934: unlisted
Treasure was the top debut name that year, in fact.
And yet, because Treasure (like Memory) is also a vocabulary word, figuring out where it must have been used as a girl name circa 1935 is tricky.
There are a lot of possibilities in the 1930s, actually — movies, literature, radio, comic strips, etc.
Any thoughts on this one?
(And, I wonder whether a baby name alluding to riches wouldn’t have been especially appealing during the era of the Depression? Hm.)
Update, 2/2017: Mystery solved! Becca came up with the answer (thank you!). Vida Hurst’s novel Tango, which featured a female protagonist named Treasure McGuire, was serialized in various newspapers in 1934 and 1935. The story was made into a movie (starring actress Marian Nixon) in early 1936 — this explains why the number of newborns named Treasure increased the year after the name debuted.