Where did the baby name Generra come from?

Generra TV commercial, circa 1986
Generra TV commercial, circa 1986

The name Generra began appearing in the U.S. baby name data in the mid-1980s:

  • 1989: 6 baby girls named Generra
  • 1988: 8 baby girls named Generra
  • 1987: 10 baby girls named Generra [peak]
  • 1986: 6 baby girls named Generra [debut]
  • 1985: unlisted
  • 1984: unlisted

Why?

Because of the clothing brand Generra.

Generra Sportswear Co. was founded in Seattle in 1980 (by former Brittania employees). Originally, it focused on men’s sportswear exclusively.

In 1986, “the company added children’s wear and women’s wear items to their portfolio.” This expansion, plus all the associated advertising, is likely the reason Generra debuted as a girl name in 1986 specifically.

Generra Hypercolor shirt
Generra Hypercolor shirt

The name was last in the data in 1991 — ironically, the very same year the company introduced its trendy Hypercolor clothing (which changed color according to the temperature).

Generra ended up putting “too much money into the Hypercolor fad,” though, and this, along with other factors, forced the company to file for bankruptcy protection in mid-1992.

What are your thoughts on the baby name Generra?

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