On March 10, 2006, a baby boy was born to Chris Mead (the vice president of the American Chamber of Commerce Executives) and his wife Laura.
The baby was named ChamberMaster Mead “after a software company that won the naming rights in a charitable auction mounted by his father.” (Chris hoped the auction would raise money for the ACCE’s scholarship fund.)
The highest-bidding company, ChamberMaster, “bought naming rights for two weeks, paying $375.”
After the two weeks were up, the baby’s name would be changed to John Douglass Mead.
Source: Zaslow, Jeffrey. “Meet John ‘Your Ad Here’ Smith.” Wall Street Journal 16 Mar. 2006.
[Here are more for-profit baby names.]