Fashion designer Gianni Versace (pronounced JAH-nee ver-SAH-cheh) was born in Italy in late 1946. His eponymous fashion house was founded in the late 1970s. But the surname Versace, despite its strong association with haute couture, didn’t appear in the U.S. baby name data until 1997:
- 1999: unlisted
- 1998: unlisted
- 1997: 10 baby boys named Versace [debut]
- 1996: unlisted
- 1995: unlisted
Brands often pop up in the data due to events like product launches and/or marketing campaigns. (And sometimes rap songs.) The event that put this brand on the onomastic map, however, was quite different.
On the morning of July 15, 1997, Gianni Versace was shot point-blank outside of his Miami Beach mansion. The murderer, who committed suicide days later, was a spree killer who’d had an obsession with Versace (the man, not the brand).
So that’s the unfortunate explanation behind “Versace” getting extra media attention in 1997, which resulted in the surname seeing higher usage as a baby name — high enough to end up in the SSA data for the first time.
It also explains why the name Gianni jumped into the boys’ top 1,000 — also for the first time — the same year:
- 1999: 226 baby boys named Gianni [rank: 725th]
- 1998: 351 baby boys named Gianni [rank: 561st]
- 1997: 240 baby boys named Gianni [rank: 678th]
- 1996: 110 baby boys named Gianni
- 1995: 74 baby boys named Gianni
The Italian forename Gianni is a short form of Giovanni, the Italian equivalent of John, and the Southern Italian surname Versace can be traced back to the Greek personal name Barsakios, which could be of Arabic origin.
Sources:
- Gianni Versace – Wikipedia
- Hanks, Patrick. (Ed.) Dictionary of American Family Names. New York: Oxford University Press, 2003.
- SSA
Image: Screenshot of the TV talk show Charlie Rose