In late December, 1965, TV actor Vince Edwards (star of the medical drama Ben Casey) and his estranged wife, actress Kathy Kersh, welcomed a baby girl. They named her Devera.
The couple had gotten married (in secret) in June of 1965, but Kathy filed for divorce just four months later.
I’m not sure how they came up with the name, but it does remind me of the Hebrew name Devorah, meaning “bee.”
New York City-based jewelry company Avianne (pronounced ah-vee-AH-nee), which is known for creating flashy, custom jewelry for various celebrities — particularly rappers.
Avianne — just like rival jewelry company Eliantte — has been name-checked in hundreds of rap songs. The songs that saw the most chart success (before/during 2017) were…
“Wicked” (2016) by Future
Lyric: “I purchase Avianne and now she lit, huh”
Peak: #97 on the U.S. Hot 100
“Drowning” (2017) by A Boogie wit da Hoodie, feat. Kodak Black
Lyric: “Just bought a brand new chain from Avianne”
Peak: #38
“What Would Meek Do?” (2018) by Pusha T, feat. Kanye West
Lyric: “This Avianne collarbone is see-through”
Peak: #75
Other rappers that have mentioned Avianne in one or more songs include Young Thug, Lil Uzi Vert, Travis Scott, 21 Savage, Fetty Wap, Migos, Yo Gotti, DaBaby, Young Scooter, Roddy Ricch, Cam’Ron, Don Q, Tyga, Smokepurpp, Playboi Carti, Lil Baby, Flatbush Zombies, Kodie Shane, and Coi Leray.
So how did the brand come to be called “Avianne”?
In 1985, brothers Izzy and Joe Aranbayev emigrated with their parents and extended family from Uzbekistan to Brooklyn. Their father, Boris, started working in a jewelry store. By the mid-1990s, Boris had established a jewelry manufacturing company. A few years later, in 1999, Izzy and several cousins launched a retail jewelry business.
They decided against using their Russian last names and opted for something that sounded more luxurious — think Italian luxury brands like Versace, Gucci, and Armani.
Today, Izzy mainly works behind the scenes, and Joe works on the sales floor. As the face of Avianne & Co, Joe often goes by “Joe Avianne.”
The name Eliantte debuted in the U.S baby name data in 2019, dropped out the data the next year, then returned in 2021:
2021: 13 baby boys named Eliantte
2020: unlisted
2019: 6 baby boys named Eliantte [debut]
2018: unlisted
2017: unlisted
Where did it come from?
New York City-based jewelry company Eliantte (pronounced el-ee-AHN-tay), known for creating extravagant, bespoke pieces for hip hop artists.
The brand has gotten shout-outs in hundreds of rap songs since early 2015. The songs that saw the most chart success (before/during 2019) were…
“Famous” (2017) by 21 Savage
Lyric: “Went and seen Eliantte, and he froze us”
Peak: #94 on the U.S. Hot 100
“Yosemite” (2018) by Travis Scott, feat. Gunna and Nav
Lyric: “Thirty pointers and up, Eliantte, drippin’, my whole team wet”
Peak: #25
“Never Recover” (2018) by Lil Baby, Gunna and Drake
Lyric: “Hit Eliantte and left with a puddle”
Peak: #15
“Startender” (2018) by A Boogie wit da Hoodie, feat. Offset and Tyga
Lyric: “Eliantte chains, now it’s time to run it up”
Peak: #59
“Daddy” (2019) by Blueface, feat. Rich the Kid
Lyric: “Eliantte bust down on the chain”
Peak: #78
Other rappers that have name-checked Eliantte in one or more songs include Future, Young Thug, Young Scooter, Fetty Wap, Young Dolph, Rick Ross, Roddy Ricch, Soulja Boy, Playboi Carti, City Girls, Lil Uzi Vert, and Don Toliver.
So how did the brand come to be called “Eliantte”?
Eliantte & Co. was founded in 2018 by a man who goes by the name “Elliot Eliantte” (or simply “Eliantte”). He was previously known as “Elliot Avianne,” because he’d worked for the NYC-based jeweler Avianne & Co. for about a decade before starting his own business.
Elliot of Eliantte & Co.
The nickname Eliantte emerged sometime in the mid-2010s, when Elliot was in the studio with rapper Young Scooter:
I got the name Eliantte from Young Scooter. He was trying to say my name in a song but it wasn’t really rhyming. So he said ‘eliantay.’
I actually stopped him after. I’m like, “Yo, that’s not my name. Say Elliot.”
And he’s like, “Bro, it’s not working.” He’s like, “We’re gonna go with ‘eliantay’.”
And then from there, you know, everybody was calling me ‘eliantay’.
I’m sure being mentioned in lyrics helped me out in my career, but also my craftsmanship, my detail, the designs I do, I set a lot of trends, so all that comes into play.
I’m not sure how he settled on the spelling “Eliantte.” I also couldn’t find any clues about Elliot’s actual surname. But I did learn that any mention of “Elliot” in a rap song is also typically a reference to Elliot Eliantte.
The name’s return to the data in 2021 may be due (at least in part) to the extra attention Elliot Eliantte got for selling Lil Uzi Vert the $24 million pink diamond that the rapper wore — implanted in his forehead — for roughly the first half of the year.
The intriguing name Troas was a one-hit wonder in the U.S. baby name data, appearing in 1969 only:
1971: unlisted
1970: unlisted
1969: 5 baby girls named Troas [debut]
1968: unlisted
1967: unlisted
The source?
Troas Hayes, a young woman from California. She won the Miss California contest in June of 1968 and went on to represent the state at the Miss USA contest in Miami Beach in May of 1969. She didn’t win, but did come in 4th runner-up.
Where did her unique name come from?
Contemporary sources stated that her father’s name was Walter Hayes, but research reveals that he was actually her step-father. Her biological father was named Virgil Troas Hoffmeister. (He died when Troas was a baby.) I don’t know the story behind Virgil’s name, but both of his given names have classical roots — Virgil being an ancient Roman poet, and Troas being an ancient region in what is now Turkey.
What are your thoughts on Troas as a girl name?
P.S. The 1969 Miss USA contestant from Alabama also had an interesting name: Hitsy Parnell. “Hitsy” was a nickname; her real first name was Wilhelmina.
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