Where did the baby name Tondra come from in 1946?

Kidnapping victim Terry Taylor of Charlotte, North Carolina in 1946.
Terry Taylor, 4 years old

The interesting name Tondra first appeared in the U.S. baby name data in 1946:

  • 1949: unlisted
  • 1948: 9 baby girls named Tondra
  • 1947: unlisted
  • 1946: 9 baby girls named Tondra [debut]
  • 1945: unlisted
  • 1944: unlisted

I don’t know why it dropped out of the data and then returned in 1948 with the same (relatively high) number of babies — that’s not a typical pattern — but I can explain the initial appearance.

In February and March of 1946, the kidnapping of 4-year-old Terry Taylor of Charlotte, North Carolina, was front-page news across the nation for several days straight.

Terry, her 5-year-old sister Tondra Taylor, and their 19-year-old nursemaid Rosemary Johnson were at a park in Charlotte one Tuesday when Rosemary decided to take Terry on a bus ride out of state. (They left Tondra behind at the park.)

The pair remained missing until Thursday night, when they were discovered in Annapolis, Maryland. Rosemary had managed to find a position as a maid. She had told the homeowners that she was the child’s widowed mother, but the homeowners became suspicious (in part because the child called herself Terry even though Rosemary insisted the name was Jerry) and called the police.

Terry’s parents drove to Annapolis on Friday to retrieve her, and nursemaid Rosemary was arrested. (Turns out her real name was Loretta Brozek. She was found guilty in July and sentenced to seven years in federal prison, but in October she was transferred to a mental institution.)

Though older sister Tondra was never the focus of the story, her name was mentioned repeatedly in the news that week.

And, ironically, Tondra’s name wasn’t really Tondra — it was Tonda (according to the North Carolina birth records, the 1940 U.S. census, and at least one early news report). In fact, she seems to be the same Tonda Taylor who founded the LGBTQ group Time Out Youth in Charlotte in 1991.

The name Terry — already on the rise for both genders at that time — also saw a jump in usage in 1946.

Do you like the name Tondra? How about Tonda?

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Name change: Michael King, Jr., to Martin Luther King, Jr.

Martin Luther King, Jr.
Martin Luther King, Jr.

Did you know that Martin Luther King, Jr., was not born with the name “Martin”?

Martin Luther King, Sr., was originally named Michael King. When he welcomed his second child (and first son) in early 1929, the baby was named Michael as well.

Several years later, in 1934, Rev. Michael King — a pastor in Atlanta — traveled overseas to attend the Baptist World Alliance meeting in Berlin. While there, he “witnessed the beginnings of Nazi Germany” under Germany’s new chancellor, Adolf Hitler.

King toured much of Germany, the country that is the birthplace of Martin Luther and the Protestant Reformation, which led to a split with the Catholic Church.

When he returned to Atlanta, the senior King decided to change his name and his son’s from Michael to Martin Luther, after the German Protestant leader.

The name on MLK Jr.’s birth certificate wasn’t officially changed from “Michael” to “Martin Luther” until 1957, when he was 28.

Source: Clanton, Nancy. “Why Martin Luther King Jr.’s father changed their names.” Atlanta Journal-Constitution 15 Jan. 2021.

Baby name story: Canberra

The Trans-Australian train (westbound, in 1938).
The Trans-Australian Train

Here’s a quick story from 1927 about an Australian baby named after the Australian capital:

Canberra is the name of the first baby born on the trans-Continental train. The mother was proceeding to Kalgoorlie from Cook for treatment.

The article didn’t include the parents’ names or the specific date of birth, but we do know that “£15 was collected among the passengers, and presented to the mother.”

(I wasn’t able to find this particular “Canberra” in the records, but I did find an earlier one: Andrew Canberra Brown, born in Tasmania in 1913.)

Source: “Baby Named Canberra.” Inverell Times [NSW] 27 May 1927: 5.

Image: Adapted from The ‘Trans-Australian’ westbound by John Buckland

What gave the baby name Brittania a boost in 1980?

Brittania advertisement

In 1979 and 1980, four very similar girl names — Brittania, Brittanya, Britania and Britanya — all popped up in the U.S. baby name data:

BrittaniaBrittanyaBritaniaBritanya
198313...
1982136..
1981357910
198060†19*13*16*
19795*...
1978....
1977....
*Debut, †Peak usage

What put them there?

A marketing campaign for Brittania blue jeans.

Sportswear brand Brittania (pronounced brih-TAN-yah) was launched in Seattle in 1973 by businessman Walter Schoenfeld.

He was inspired to start selling “washed” blue jeans to Americans after spotting “a pair of faded blue denim slacks in the window of a London shop.” (Brittania jeans were “fashionable alternatives to the dark denim Levi’s that were so prevalent at that time.”)

Sales of Britannia jeans increased throughout the 1970s:

In [fewer] than 10 years, Brittania Sportswear was selling 30 million pairs a year and Brittania — Schoenfeld spelled it that way to distinguish his brand from the Royal Yacht Britannia — had a team of 40 to 50 designers and about 400 employees in Seattle.

Then, in 1980, Schoenfeld made a “decision which ran against his better judgment: Brittania embarked on the first full-scale advertising campaign in its history.”

Brittania advertisement, 1981
“My home is Texas but I live in Brittania!”

That year, the company spent about $9 million on advertising. The result was the “My home is __ but I live in Brittania” marketing campaign.

The campaign was very successful; brand recognition increased from 48% in 1978 to 96% in 1980.

But it also created a new problem: too much demand for the product. By the spring of 1980, the company “had a 50 percent increase in orders over the previous year, but lacked production capacity to fill them.”

This situation, along with several other issues, led the company to file for bankruptcy protection in 1983. Several years after that, it was purchased by Levi Strauss.

Brittania advertisement

Brittania may not be around anymore, but, as the very first designer jeans company in the U.S., it paved the way for brands like Jordache, Chardon, and Zena.

It also helped kick the baby name Brittany into high gear circa 1980:

  • 1983: 4,377 baby girls named Brittany [64th]
  • 1982: 3,102 baby girls named Brittany [94th]
  • 1981: 1,714 baby girls named Brittany [165th]
  • 1980: 1,406 baby girls named Brittany [190th]
  • 1979: 792 baby girls named Brittany [300th]
  • 1978: 630 baby girls named Brittany [345th]
  • 1977: 488 baby girls named Brittany [419th]

Here’s a visual:

Graph of the usage of the baby name Brittany in the U.S. since 1880
Usage of the baby name Brittany

What are your thoughts on the baby name Brittania? (Do you like it more or less than Brittany?)

P.S. Did you know that Seattle’s apparel industry was born in the wake of the Klondike gold rush? Many prospectors bought provisions in Seattle before heading north to Alaska. Apparel companies founded in Seattle include Filson (1897), Nordstrom (1901), and Eddie Bauer (1920).

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