“Everly” is hot…”Beverly” is not. It’s a one-letter difference between fashionable and fusty.
If you’re sensitive to style, you’ll prefer Everly. It fits with today’s trends far better than Beverly does.
But if you’re someone who isn’t concerned about style, or prefers to go against style, then you may not automatically go for Everly. In fact, you may be more attracted to Beverly because it’s the choice that most modern parents would avoid.
If you’ve ever thought about intentionally giving your baby a dated name (like Debbie, Grover, Marcia, or Vernon) for the sake of uniqueness within his/her peer group — if you have no problem sacrificing style for distinctiveness — then this list is for you.
Years ago, the concept of “contrarian” baby names came up in the comments of a post about Lois. Ever since then, creating a collection of uncool/contrarian baby names has been on my to-do list.
Finally, last month, I experimented with various formulas for pulling unstylish baby names out of the SSA dataset. Keeping the great-grandparent rule in mind, I aimed for names that would have been fashionable among the grandparents of today’s babies. The names below are the best results I got.
In April of 1937, the film A Star Is Born was released. It starred Janet Gaynor and Fredric March as a married couple at opposite ends of their Hollywood careers: hers beginning, his ending.
The husband was named Norman Maine. The wife, on the other hand, had several identities. At first she was North Dakota farm girl Esther Victoria Blodgett. Then she morphed into movie star Vicki Lester for most of the film. Finally, in that memorable last line, she said: “Hello everybody. This is Mrs. Norman Maine.”
So how did she go from Esther Blodgett to “Vicki Lester”? Here’s the scene:
Press Agent: Do you know what her name is? Esther Victoria Blodgett. Producer: Gee, we’ll have to do something about that right away. Press Agent: …Esther Victoria Blodgett… Producer: Well that Blodgett’s definitely out. See, uh…Esther Victoria, Victoria, Vicki…how about Vicki? Producer’s Secretary: Oh I think that’s terribly cute. Producer: Let’s see, Vicki…Vicki what? Press Agent: Vicki Vicki, pronounced Vicki Vicki. [sarcasm] Producer: Siesta, Besta, Sesta, Desta, Fester… Press Agent: Oh that’s very pretty. Producer: …Jester, Hester, Jester, Lester…Vicki Lester! Secretary: Oh I like that!
Everyone in the office started chanting the newly minted name Vicki Lester…and with that the star was born.
On the name charts, the entire name-group — Vicki, Vickie, Vicky, Vickey, and so forth — rode a wave of trendiness that started in the ’30s, peaked around 1957, and was over by the ’80s. It’s hard to say how much of this trendiness (if any of it) was fueled by the movie, but one thing definitely attributable to the movie is the higher-than-expected usage of “Vicki” in the late ’30s:
1941: 542 baby girls named Vicki [ranked 274th]
1940: 405 baby girls named Vicki [ranked 316th]
1939: 334 baby girls named Vicki [ranked 355th]
1938: 367 baby girls named Vicki [ranked 332nd]
1937: 148 baby girls named Vicki [ranked 555th]
1936: 82 baby girls named Vicki [ranked 738th]
1935: 70 baby girls named Vicki [ranked 822nd]
Notice how the number adjusted downward in 1939 before the name was picked back up by the wave.
Perhaps even more interesting is the fact that several baby girls born in the late ’30s were named “Vicki Lester.” In 1940, for instance, the Seil family of Washington included parents Orval (26 years old) and Beryl (25) and daughters Arlene (4) and Vicki Lester (1).
History repeated itself in 1954 upon the release of the first A Star is Born remake, which starred Judy Garland as Esther/Vicki. The name Vicki was again nudged upward a few years ahead of schedule:
1958: 7,434 baby girls named Vicki [ranked 57th]
1957: 8,101 baby girls named Vicki [ranked 51st]
1956: 7,762 baby girls named Vicki [ranked 57th]
1955: 7,978 baby girls named Vicki [ranked 52nd]
1954: 8,220 baby girls named Vicki [ranked 50th]
1953: 6,822 baby girls named Vicki [ranked 61st]
1952: 6,774 baby girls named Vicki [ranked 61st]
And, again, records from the mid-1950s reveal a handful of baby girls named “Vicki Lester.”
In the second remake — the 1976 Barbra Streisand version — the character was called Esther throughout the film. Even if there hadn’t been a name change, though, the popularity of Vicki was plummeting by the ’70s and I doubt the film could have done much to boost its image/usage.
Currently the name Vicki is only given to about a dozen baby girls in the U.S. per year. But another version of A Star is Born is in the works — a Lady Gaga version slated for 2018. If this third remake materializes, and if it features the name Vicki, do you think it will influence the baby name charts?
(While we wait for 2018, check out the original version of A Star is Born (1937), which is in the public domain.)
Both names had been mentioned in the April 1980 issue of Ebony in an article called “Sex and the Single Parent.” Kimario was the 4-year-old son of Aisha Nanji of Atlanta, and Nykeba was the 3-year-old daughter of Vicki Newsum of Memphis.
The name had been mentioned in two issues of Ebony — the March 1985 issue and the August 1986 issue. The first time, it was in an article about teenage parenthood. “Fifteen-year-old Lisa Robinson of Chicago cuddles her 10-month-old daughter, Cushena, while trying to concentrate on her homework.” (This quote goes with the image above.) The second time, it was in an article about black children.
The name had been mentioned in the January 1994 issue of Ebony, in an article about first-time mothers. “Joy of motherhood radiates from first-time mom DiAnna Toliver Muhammad of San Diego as she cuddles her 10-month-old daughter Ziyadah Iman.”
I’m sure there are more Ebony– and Jet-inspired baby names out there. If you own any old issues of either magazine, and one of your issues contains an uncommon name, please leave a comment with the name (and the month/year) so I can check it out!
Edelman, Marian Wright. “Save the Children.” Ebony Aug. 1986.
“First-Time Moms.” Ebony Jan. 1994.
Harris, Ron. “Sex and the Single Parent.” Ebony Apr. 1980.
Vicki Betts, a librarian at the University of Texas, put together an interesting list of female names using the 1860 census records for Smith County, Texas.
Here’s some background information, per Vicki:
Ninety per cent of the people had emigrated to the county within the preceding ten years, 95.8% born in the states of the future Confederacy, 1.8% in the border states, 1.6% in northern states, and 0.8% in foreign countries. Therefore, these name should be fairly representative of Southern female names in general, with the exception of Alamo, Texas, Texana, etc.
And now the names! Here are the names that appeared most frequently on the 1860 Smith County census: